Community Brand Manager

Location: Remote (with occasional travel to outdoor events, trade shows, or headquarters)

Employment Type: Part-Time (with potential to evolve to full-time based on performance and initiative)

Reports To: Chief Creative Officer 

About Canvas Cutter: Canvas Cutter makes rugged, durable, timeless canvas gear for those who love life outdoors. Our vision is to build a legacy of canvas gear that serves generations of outdoorsmen. We are determined to change the way people experience the outdoors – with gear built to outlast the journey and to equip those who live life outside with gear that stands the test of time. Our core values are: God fearing, Family, Accountability, Integrity Is Absolute, Continuous Improvement, Never Give Up, Trust, Transparency, Teamwork, Passion. We are also committed to expanding our offerings to reach a broader audience and our community of ambassadors and fans is key to this growth.

Job Summary: As Community Brand Manager, you'll lead our ambassador program by recruiting, coordinating, and supporting 20-50 ambassadors from diverse outdoor groups who share our values. You'll build relationships to promote our brand through real content and engagement, using ambassadors as a key marketing tool to expand our reach. You'll also grow our community with fun and engaging initiatives and partnerships across many synergistic areas of interest. This role is flexible and can start part-time for the right person, growing based on your success and drive.

Key Responsibilities:

  • Recruit, onboard, and manage brand ambassadors; provide them with gear and guidance to represent us authentically.
  • Coordinate ambassador activities, such as social media posts, videos, and events; keep in touch to build strong ties.
  • Create ways to engage our audience, like content challenges or community events.
  • Work with the marketing team to blend ambassador efforts into campaigns on platforms like Instagram, YouTube, and TikTok.
  • Help create content with ambassadors, such as product demos or seasonal promotions.
  • Spot partnership opportunities with events, retailers, or other outdoor brands.
  • Track program success with metrics like engagement and reach using simple tools.
  • Attend events to represent the brand and involve ambassadors.
  • Collaborate with other teams to use community feedback for product ideas.
  • Manage budgets for incentives and events; follow marketing rules.

Qualifications:

  • Significant experience in marketing, community management, or influencer work, ideally in outdoor or lifestyle fields.
  • Strong people and communication skills; good with social media and basic analytics; creative ideas for content.
  • Familiar with tools like Asana or Google Analytics; basic design skills a plus.
  • Self-motivated and enthusiastic about outdoor activities like hunting or camping.
  • Bonus: Connections in the outdoor community or knowledge of our products.

What We Offer:

  • Base salary + commission and performance bonuses based on community growth.
  • Chance to test products in real outdoor settings.
  • Flexible, remote work with a focus on adventure.
  • Potential for growth into bigger roles as the company expands.

How to Apply: Send your resume, a cover letter about your love for the outdoors and community building, and examples of your work (like past campaigns) to schafer@canvascutter.com.