Our Roots

Our story started in a modest basement workshop in Utah, where founder Shirl Larsen—a hardworking railroad man with zero sewing experience—set out to fix the gear frustrations he and his buddies faced on hunting trips. Shirl wasn't dreaming of building a business; he was simply tired of equipment that failed when it mattered most. His practical, no-frills designs began as personal solutions: tougher, more convenient canvas bedrolls that made life in the field easier and more enjoyable.

Handmade at first, these bedrolls quickly caught on through word-of-mouth among friends and fellow outdoorsmen. As demand grew, Shirl quietly funneled early profits into helping neighbors in need—especially during the holidays. That quiet spirit of generosity still runs deep in everything we do.

What began in that basement has grown into Canvas Cutter, an international brand now trusted by thousands of hunters, anglers, ranchers, overlanders, and adventurers around the world.

Why Canvas?

We’re passionate about gear that lasts. Canvas isn’t trendy—it’s timeless. For generations, it has been the go-to material for those who demand durability, and that unmistakable heritage feel, modern synthetics often can’t match. We pair premium, heavy-duty canvas with meticulous craftsmanship to build products tough enough for the harshest conditions, yet thoughtful enough to make every trip more comfortable and capable.

Built to Disappear

At Canvas Cutter, we believe the best gear removes distractions, letting you escape the daily grind and fully immerse in the outdoors. Reliable gear fosters presence—letting you focus on the hunt, the campfire conversations, or the quiet beauty of the wilderness. We design with simplicity and dependability in mind—honoring traditional principles while incorporating innovations that enhance performance without complexity.

Every product undergoes rigorous, real-world testing—often over years—because we know the outdoors doesn’t forgive shortcuts. The payoff? Gear you can count on completely, season after season, trip after trip, memory after memory.

Our Mission & Vision

Mission

To make rugged, durable, timeless canvas gear for those who love life outdoors.

Vision

To build a legacy of canvas gear that serves generations of outdoorsmen.

We’re not chasing trends, we’re building heirlooms—high-quality, honest gear that’s rugged enough to earn your trust, and timeless enough to become a quiet status symbol among those who know.

Our Core Values

At the heart of Canvas Cutter are values that guide every decision, stitch, and interaction:

• God Fearing — God comes first. We have reverence and respect for God, and are in awe of His infinite mercy and goodness toward us.
• Family — We balance hard work with what matters most—family time and support.
• Accountability (Extreme Ownership) — We own our actions fully, good or bad, and hold each other to the same standard.
• Integrity Is Absolute — We do the right thing always, even when no one’s watching.
• Continuous Improvement — We never stop refining our products, processes, and ourselves.
• Trust & Transparency — We earn trust through honest communication and clear “whys.”
• Teamwork — We win and lose as a team—everyone cares like they own the place.
• Passion — We love what we do, and that fire drives us to excellence.
• Never Give Up — We push through, no matter what.

These aren’t just words on a wall—they’re woven into everything we do.

Looking Ahead: Onward and Upward

As a small company, we’re humbled and deeply grateful for the steady, year-after-year growth that has brought us this far—especially the tremendous momentum we’ve seen in recent seasons. None of it would be possible without the unwavering support of our customers.

We’re excited to watch our team continue to expand, welcoming more passionate folks who share our love for the outdoors. We’re determined to keep climbing, aiming to become a household name in the outdoor space and beyond, and to hold our place at the top of the leaderboard for canvas gear for generations to come.

Above all, we remain laser-focused on what matters: loving and appreciating every one of our customers, continuously improving and innovating, and never compromising on the rugged, reliable quality that started in that Utah basement. The trail ahead looks bright, and we’re honored to walk it with you.

Thanks for being part of the Canvas Cutter story. Until next time, keep on keeping on!